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Meet the couple behind Safe4 Australia

Just like Safe4 disinfectant and cleaning solutions, you won’t find harder workers than the couple behind Safe4 Australia.

Julie & Alf Carter - Owners of Safe4 Australia

Julie and Alf Carter started Safe4 Australia back in 2013, obtaining the distribution rights to the world-renowned Safe4 product range. They were impressed by Safe4’s rise to become the number 1 veterinary disinfectant in the UK due to its affordable price and high efficacy.

When they started Safe4 Australia, there was one main supplier of veterinary disinfectant in the country, and this near-monopoly was causing veterinary clinics and animal care providers to significantly overpay for these products.

Safe4 was developed in England back in the 1990s, and the founders worked very hard to formulate a cost-effective disinfectant cleaner that was completely safe for staff and the animals in their care, without compromising efficacy.

Julie and Alf felt that Australian vet clinics, zoos, catteries, kennels, and others in the animal care sector were missing out on being able to access a cheaper, yet highly effective disinfectant that was non-toxic, non-staining and a non-irritant.

Who are Julie and Alf?

Julie & Alf Carter - Owners of Safe4 Australia

Julie and Alf are no strangers to owning a business. Prior to starting Safe4 Australia, Alf ran a refrigeration and air conditioning company in New Zealand before returning to Australia, where he met Julie.  Julie started an agency business in 1997 as a single mum selling Golfing apparel and accessories.

There’s no big team behind Julie and Alf. If you ring the office, you will talk to Julie. And it’s Alf who is looking after the ordering and shipping of all of your products.

Their favourite part of owning Safe4 Australia? Meeting and talking to all of the Safe4 customers from around Australia.

When they’re not hard at work at the Safe4 office on the Gold Coast, they enjoy caravanning, motorbike riding, gardening, golf and family time.

They are here to help

Julie Carter - Owner of Safe4 Australia

Need some professional advice in regard to disinfecting, cleaning or odour control in your vet clinic, zoo, kennel, cattery or research facility? Julie and Alf are more than happy to provide you with advice regarding your disinfection protocols, assistance with how to use the products, and the supply of dilution and usage guides with your product purchases.

You can call them on 1300 661 821 or email